Publications

Robbin, Jonathan E., Ed.
"REZIDE, The National Encyclopedia of ZIP Code Demography"
Claritas Corporation, 1974 - 1986  (Annually)

Robbin, Jonathan E.
"Geodemographics: The New Magic"
Campaigns and Elections, Vol.1, No. 1, Spring 1980

Maizel, Margaret; Muehlbach, George; Robbin, Jonathan E.; et al.
"The Potential for Nutrient Loadings from Septic Systems to Ground and Surface Water Resources and the Chesapeake Bay"
National Centers for Resource Innovations, Chesapeake

  Papers presented at conferences and meetings

 Robbin, Jonathan E.
"A User-Oriented System for Retrieval, Processing and Reporting of Census Summary
 Tape Data"
Madison, Wisconsin Summary Tape Workshop, University of Wisconsin, May, 1968

 Robbin, Jonathan E.
 "New Technologies for Analysis and Presentation of Summary Data Files"
13th National Meeting of Public Health Conference on Records and Statistics, National Center for Health Statistics, Public Health Service, DHEW, June, 1970

 Robbin, Jonathan E.
"A Guide to the Use of Census Data for Political Campaign Planning and Management" (Monograph)
U.S. Bureau of the Census, January, 1972

Robbin, Jonathan E.
"Small Area Census Data - A Breakthrough in Marketing Information"
Time Incorporated Annual Market Planning  Seminar
 March, 1974

Robbin, Jonathan E
"A Contrast of the Typological Cluster Analysis Technique to the Automatic Interaction Detector and Multivariate Classification Model"
Advertising Research Foundation Conference on Research Methods and Technology, September, 1976

Robbin, Jonathan E. and Appel, Valentine
"A New Way to Use ZIP Codes for Market Targeting"
24th Annual Conference of the Advertising Research Foundation
 October, 1978

 Robbin, Jonathan E.
"Packaging the Federal Statistical System's Small Area Social, Demographic and Economic Indicators for Non-technical User's Consumption"
Library of Congress Technology Development Group, February, 1977

Robbin, Jonathan E.
"An Evaluation of the Use of ZIP Clustered Data for Targeting Political Campaign Actions at the Block Group/Enumeration District Level"
Claritas Corporation Applications Seminar, July, 1982

Robbin, Jonathan E. and DeReu, John A. (LTC)
"Application of Geodemographics to the Army Recruiting Problem"
U.S. Army Operations Research Conference, September, 1981

Robbin, Jonathan E.
"PRIZM Applications for Direct Marketers"
Claritas Corporation Applications Seminar, September, 1984

 Robbin, Jonathan E.
"Some Problems in Cross-level (Individual and Ecological) Inferences: Examples from Marketing Research"
Presented at NIMH Seminars on Social Measurement
October, 1986

Robbin, Jonathan E.
"How Claritas Uses Economic Statistics (Census of Retail Trade and Service Industries) "
U. S. Bureau of the Census
Train the Trainer Workshop on the 1987 Economic Census
March, 1989

Robbin, Jonathan E.
"Building Custom Models for Geodemographic Market Planning and Targeting"
Claritas Corporation Applications Seminar, September, 1990

Robbin, Jonathan E.
" Nontraditional Consumers - The Affluent Market"
American Demographics' 1992 Consumer Outlook Conference, June, 1992

Robbin, Jonathan E.
"What's in a Name?"
The Great Database Debate - Managing Data and Data Acquisition Issues
The Direct Marketing Association 75th Annual Conference, October, 1992

Robbin, Jonathan E.
"Customer Acquisition Retrenchment Strategies - The New Media Source Mix - How to Find It and How to Use It"
The Direct Marketing Association 75th Annual Conference, October, 1992

Robbin, Jonathan E.
"Methodological Approach to Estimation of Selected Social and Economic Characteristics of Housing Units
and Persons Classified by Means of Sewage Disposal at the Census Block Group Level of Geography over
the Chesapeake Bay Watershed"
Pennsylvania Department of Environmental Protection and its Chesapeake Bay Education Office
Conference on Local Solultions to Pennsylvania's Pollution, October, 1995

Robbin, Jonathan E.
"Turning Data into Useful Information - the Mission of the Value Added Data Supplier"
Direct Communications Planning Seminar, March 1996

Robbin, Jonathan E.
"The Future of Demographics"
MapInfo Annual "Mapworld" Conference, May, 1999

Robbin, Jonathan E.
"Prizes and Pitfalls in Clustering Geodemographic Data"
President's Invited Address, Classification Society of North America,
June, 2000
 

Robbin, Jonathan E. and Kissel, Mark
"Projection of Socioeconomic Data for Mecklenburg County, NC Traffic Analysis Zones (TAZ) from 1990 to 2030 in Five Year Increments"
Presentation to Department of Transportation, Charlotte, North Carolina
July, 2000

Robbin, Jonathan E.
"A Classic Ecological Inference Problem - Filling in the Gaps with Microdata"
Association of Public Data Users' 25th Anniversary Conference
October, 2000

Robbin, Jonathan E.
"Private Sector uses of the Economic Census"
Association of Public Data Users' 25th Anniversary Conference
October, 2000

Robbin, Jonathan E
"Hyperanalysis - the presentation of statistical reports in natural language"
Association of Public Data Users' 26th Conference, "Democratization of data"
October, 2001

Robbin, Jonathan E
"Adding value to public data - a democratization process"
Association of Public Data Users' 26th Conference,  "Democratization of data"
October, 2001

Robbin, Jonathan E
"The Validity of Public Data: - Balancing Tradition and Cost versus Usability and Meaningfulness"
Association of Public Data Users' 27th Conference,  "Striking a Balance in Public Data"
October, 2002

Robbin, Jonathan E
"Data Conflict and Resolution: - Balancing Needs of Data Producers and Users in the Measurement of Income"
Association of Public Data Users' 27th Conference,  "Striking a Balance in Public Data"
October, 2002

Robbin, Jonathan E
"The Future Landscape of Public Data: - Utopian Ideas for Rendering Public Data More Useful"
Association of Public Data Users' 28th Conference,  "The Shifting Landscape of Public Data"
October, 2003
 

  Non-proprietary Research Reports

 Robbin, Jonathan E.
"The Poverty Index - the Development of a Social Indicator through the Analysis of Secondary Data Sources"
 Office of Economic Opportunity, 1968

 Robbin, Jonathan E. and Pickering, John
 "Local Area AIDS Estimation Project Final Report"
Description of Ecological Models Used in Disaggregating "At-risk" Populations and AIDS Cases
Claritas Corporation, 1988

  Research Reports Describing Mr. Robbin's Projects

 "Journey to Work, the Manhattan Central Business District"
 New York-New Jersey Transportation Agency, May, 1962

 "Park n' Ride Rail Service, Jersey Ave. Station, New Brunswick, N.J."
 Tri-State Transportation Commission, May, 1967

"The Community Profile"
 (Narrative Analyses of Poverty and Socioeconomic Indicators for Each of 3,131
 United States Counties)
Office of Economic Opportunity, 1968

"Data Interests of Local Agencies" (Tract Profiles)
 Census Use Study, Report No. 5,
 U.S. Bureau of the Census, April, 1970

 Goldsmith, Harold F. and Unger, Elizabeth L.
 "Differentiation of Urban Subareas - A Re-examination of Social Area Dimensions"
 Laboratory Paper No. 35
 Mental Health Study Center
 Natiuonal Institute of Mental Health, November, 1970
 

  Expert guidance to congressional commitees and an advisory commision

 Robbin, Jonathan E.
"Index of Susceptibility to Civil Disorder - the Development of a Social Indicator through the Analysis of Secondary Data Sources"
Office of Economic Opportunity, 1969
Presented to the President's National Advisory Commission on Civil Disorders (Kerner Commission) and to The United States Senate Permanent Subcommittee on Investigations (Hon. John L. McClennan, Chair) and the Subcommittee on Intergovernmental Relations (Edmund S. Muskie, Chair)

  Expert testimony in the Congressional Record

 Robbin, Jonathan E.
 "The Nine-digit ZIP's Potential Ancillary Benefits"
Hearing on the U.S. Postal Service Plan for Nine-digit ZIP Code before the Subcommitee on Government Information and Individual Rights of the Committee on Government Operations, House of Representatives, Hon. Richardson Preyer Presiding, September 17, 1980

  Books about Jonathan Robbin and his work

 Weiss, Michael J.
 The Clustering of America
 Harper and Row, New York, NY 1989

Larson, Erik
The Naked Consumer
Henry Holt and Company, Inc., New York, NY 1992

 Weiss, Michael J.
 Latitudes and Attitudes
 Little, Brown and Co., New York, NY 1994

John Pickles, Editor
Ground Truth: the Social Implications of Geographic Information Systems
The Guilford Press, New York, NY 1995

 Stanley, Thomas J.  and Danko, William D.
 The Millionaire Next Door
 Longstreet Press, Atlanta, GA 1996

Shenk, David
Data Smog: Surviving the Information Glut
HarperCollins Publishers, New York, NY 1997

 Weiss, Michael J.
 The Clustered World
 Little, Brown and Co., New York, NY 2000

 Stanley, Thomas J.
 The  Millionaire Mind
 Andrews McMeel, Kansas City, KS 2000

  Selected Articles about Jonathan Robbin and his work

Weaver, Warren, Jr.
"A Pinpoint System is Developed for Finding Voters for an Issue"
The New York Times, February 3, 1979

Kilpatrick, James, J.
"Taking the Fun Out of Politics"
The Washington Star, May 24, 1980

Mockus, Joseph
"Geodemographics II: Targeting Your Turnout"
Campaigns and Elections, Vol. 1, No, 2, Summer, 1980

Leubsdorf, Carl P.
"Cluster Politics Uses Birds of a Feather Theory"
The Baltimore Sun, June, 19, 1980

Talk of the Town
"Clusters"
The New Yorker, February 1, 1982

Allen, Henry
"Bye, Bye, American Pie"
The Boston Globe, May 13, 1982

Johnson, Elaine
"The ZIP's Tips: a Numbers Game"
The Kansas City Star, September 26, 1982

Minzenheimer, Bob
"Birds of a Feather Get Zipped Together"
The Baltimore Sun Magazine, January 16, 1983
(one of about a dozen metro "life-style" articles by Minzenheimer)

Nall, Nancy
ZIP Code - the Newest Status Symbol
Capitol Magazine, The Columbus Dispatch, November 6, 1983

Carlson, Eugene
"Population-Data Firms Profit by Pinpointing Special Groups"
The Wall Street Journal, October 15, 1985

Rice,  Frederick H.
"Marketing Strategies for the Growing Business"
Small Business Development Center
Kansas State University, 1991

Charity, Arthur
" A Vote for a Very Different Model"
Columbia Journalism Review, November/December, 1993

Mitchell, Susan
"Birds of a Feather"
American Demographics,  February, 1995

Reese, Shelly
"The Many Faces of Affluence"
Marketing Tools Magazine,  November/December 1997
 

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